Geographical indication under the Andean Community as a proposal for an inclusive business model in the region

Escobar Ebell, L. | Torres Cortez, J. | Vera Moscoso, S.
February 2012


The Andean Community (in Spanish: Comunidad Andina, hereinafter CAN) is an organization of trade, economic, social and cultural integration which gathers four countries: Bolivia, Colombia, Ecuador and Peru. The Andean integration process began with the signing of the Cartagena Agreement on May in 1969. The objectives of this agreement were stated as follows: “to promote the balanced and harmonious development of the Member Countries under equitable conditions, through economic and social integration and cooperation; to accelerate their growth and the rate of creation of employment; to facilitate their participation in the process of regional integration, looking ahead toward the gradual formation of a Latin American Common Market”.

Nowadays, the consolidation of the Andean Community becomes more important because of the continued economic growth of the countries concerned, despite the global crisis of the last decade. During the last 6 years, exports from the Andean Community have doubled and Andean exports to the world in 2010 increased by 26% over 2009. In 2010 the balance of the Andean Community trade closed with a surplus of $591 million.